New York, NY (September 13th, 2017) - Long known for
opening New York Fashion Week since 2014, this season
the sister and brother duo behind Nicholas K have decided
to take a new approach. For the Spring/Summer '18
collection they launched with a more visceral presentation
pictured in the very place which served as the designer's
inspiration for the season.
"As an alternative to a traditional Fashion Week runway debut,
we wanted to collaborate off-site with someone we felt shared
our vision for design, sustainability and conservation, while also
having a memorable experience" explains Nicholas. Inspired
by the futuristic natural architecture of Azulik, a sustainable
Luxury Eco retreat located in Tulum, Mexico; the new collection
reflects the natural beach and jungle environment that has made
the area so popular for dreamy Instagram shots. The brand shot
its campaign and lookbook at Azulik in late August, amidst a
traditional Mayan ceremony and a show in the hotel's new
on-site boutique, ZAK IK for its retail debut of the collection.
The images serve to visually answer the all important show question-
" what was your inspiration."
AZULIK, meaning "Blue Wind" is a combination of Spanish and Mayan
words. The collection reflects this color palette of vibrant endless blue
skies, tropical plants and white sands beaches of Tulum. The
collection features fabrics perfect for the warm weather it was meant
for, including sandwashed silk, puckered organic cotton/ linen, cotton
artisan handloom Ekats and tencel jerseys, seen in solids as well as
prints such as jungle camo and zebra butterfly.